Great advertising never puts a period at the end of a healdine. Or title cases headlines. And stop deleting stuff from Facebook.
Imagine for a moment you had a painter in your house and he painted the kitchen. When you walk in you said, “Different color” and walked out. What do you expect to happen to your wall now?
If you know me you know why this book kept my attention: it talks about eliminating things that are bad, becoming focused, and Theodore Roosevelt. If it had a James Bond reference and came with a glass of iced tea Cal would have renamed it “The Justin Harter Starter Pack”.
It took an hour of work and years of training to get you to click this link. Entire War Rooms are filled with people trying to do the same thing. Here’s what fussy social media managers do all day, every day.
This site has been online a week. If you’re involved with this project, like as a City Councilor, ask yourself this: “Have I looked at this site and made plans I didn’t already have yet?”
Justin’s annual holiday letter to clients, plus a few thoughts on 2017.