Ideas and thoughts on fundraising amid the COVID-19 situation for nonprofit leaders.
People can sue you for having a website that isn’t accessible under the Americans with Disability Act
Website owners need to know what needs doing to make websites accessible for users.
What is an ad strategy when the effectiveness of marketing is a war in short vs. long term?
There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.
Social media post ideas for real estate agents
Everyone knows six real estate agents and they all share the same stuff. It’s time for creativity in the real estate marketing world.
Advertising’s creativity and cost problem
About a year ago I realized the guys who used to sell via mailing lists, catalogs, and by sales letters were doing some seriously creative work. Everyone else was just putting their name on a sign.
Changing email and call habits for sanity
Do you know how many emails you get in a day? I get about 185, on average. This is madness.
