There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.
Everyone knows six real estate agents and they all share the same stuff. It’s time for creativity in the real estate marketing world.
About a year ago I realized the guys who used to sell via mailing lists, catalogs, and by sales letters were doing some seriously creative work. Everyone else was just putting their name on a sign.
Do you know how many emails you get in a day? I get about 185, on average. This is madness.
Three questions to ask yourself to determine whether now is a time to do a company rebrand.
Are you dissatisfied with your home life? Stressed about money? Have a big purchase looming you’re dreading? Did you eat that cake the other day because you told yourself you deserved a break?