These emails have, from what I’ve seen, routinely come “from” a boss, supervisor, or family member’s name. They usually start with an innocuous “Do you have a moment for a call?” or “Do you have a minute?”
A user on Reddit asked about input on her organization’s Giving Tuesday campaign. I rarely comment at length on anything, but the /r/nonprofit subreddit isn’t as popular as others and sometimes a question comes along I can help with. So I wrote the following response about Giving Tuesday.
Online “engagement” ads are the Internet equivalent of, “Alright everyone, let’s say our name and something fun we did this weekend.”
Where most books try to rah-rah you into success with motivation, this book does not. Some business books might share stories about big businesses like Starbucks or Nike and how they found success. Fat lot of luck that does for your knit shop or whatever.
Nick Heer has a great post called “The Bullshit Web” and I couldn’t agree more. Sadly, I feel powerless to stop the obvious problems. Often there are much bigger ones at hand.
Your website can always be better and you can always provide more for your website visitors. We’ve compiled some items from our internal checklists to help make some changes.