Online “engagement” ads are the Internet equivalent of, “Alright everyone, let’s say our name and something fun we did this weekend.”
Where most books try to rah-rah you into success with motivation, this book does not. Some business books might share stories about big businesses like Starbucks or Nike and how they found success. Fat lot of luck that does for your knit shop or whatever.
Nick Heer has a great post called “The Bullshit Web” and I couldn’t agree more. Sadly, I feel powerless to stop the obvious problems. Often there are much bigger ones at hand.
Your website can always be better and you can always provide more for your website visitors. We’ve compiled some items from our internal checklists to help make some changes.
Nowhere in this is Facebook because no one has ever or will ever buy anything off Facebook that isn’t an old couch sitting on the curb.
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered.