Brand Building

How to build a brand without looking like a jerk

For years I’ve scoured my library, Goodreads, and Amazon for books on anything about sales, branding, design practices, and advertising. The best books have always come from people with gray hair or are long dead. Their advice has always been never to treat people as if they’re stupid and that good marketing won’t sell a […]

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Running from email

A brand is emailing you right now

A story from Vox says brands send more than half of all the emails on the planet. I’m responsible for my share of those emails, and most land with a resounding thud. But they’re still a better thud than social media, which is also teeming with brands. The whole piece is worth a read, but […]

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