Are you dissatisfied with your home life? Stressed about money? Have a big purchase looming you’re dreading? Did you eat that cake the other day because you told yourself you deserved a break?
How to build a brand without looking like a jerk
For years I’ve scoured my library, Goodreads, and Amazon for books on anything about sales, branding, design practices, and advertising. The best books have always come from people with gray hair or are long dead. Their advice has always been never to treat people as if they’re stupid and that good marketing won’t sell a […]
A brand is emailing you right now
A story from Vox says brands send more than half of all the emails on the planet. I’m responsible for my share of those emails, and most land with a resounding thud. But they’re still a better thud than social media, which is also teeming with brands. The whole piece is worth a read, but […]
The real reason ad agencies focus on “engagement”
With the exception of large and most successful companies with breakout products, ad agencies loathe promising success in growing sales. Ad agencies, web shops, and other related firms like SEO and copywriting agencies can’t guarantee real success because they have no control over the products they’re advertising.
Keep it simple, stupid, is stupid
Simplicity is being used as a bludgeon by lazy people to avoid work or thinking.
This is my most-read and most-popular piece of advice on social proof
In both instances you get a subtle nudge to think, “Hey, lots of other people, maybe most other people, are taking this without paying, too.” You don’t get to be surprised when the problem *gets worse*.
