With the exception of large and most successful companies with breakout products, ad agencies loathe promising success in growing sales. Ad agencies, web shops, and other related firms like SEO and copywriting agencies can’t guarantee real success because they have no control over the products they’re advertising.
A group behind us and a group in front of us spent the whole time viewing the lights through their phone screen. If that’s how they prefer to do it, who am I to stop them. But it struck me as vapid and lacking in a sincere experience.
Online “engagement” ads are the Internet equivalent of, “Alright everyone, let’s say our name and something fun we did this weekend.”
Where most books try to rah-rah you into success with motivation, this book does not. Some business books might share stories about big businesses like Starbucks or Nike and how they found success. Fat lot of luck that does for your knit shop or whatever.
Nick Heer has a great post called “The Bullshit Web” and I couldn’t agree more. Sadly, I feel powerless to stop the obvious problems. Often there are much bigger ones at hand.
Nowhere in this is Facebook because no one has ever or will ever buy anything off Facebook that isn’t an old couch sitting on the curb.