Justin’s letter to clients, 2017 edition

Good morning!

I didn’t get a chance to make and send everyone a Christmas card this year. There’s an axiom in the web and ad industry never to hire an agency with an updated portfolio. Look for the ones who don’t have time to maintain their stuff because they’re the ones busy working with clients. So let’s add Christmas cards to that. Then maybe it’s best you didn’t get one.

Regardless, I didn’t want the holiday to pass by without a couple of quick notes.

First, thanks for working with us. Alex and I both appreciate it. There are 59 other people reading this email. If someone told me 15 or 20 years ago we’d have to think of a way to sell tickets to jazz events, educate the public about child abuse, promote beer, share fun things about police horses, get people jobs, help shape insurance policy, sell fishing tackle, and promote disaster preparation training all in a day, I’d have punched them in the face. But here we are, along with a bunch of other interesting industries. You’d think some of that stuff would just sell itself, but you’d be surprised.

The holidays remind people of their shared humanity. Family, friends, and other assets in life are worth sharing in. But so too is the recognition we’re all working hard for various causes. Sometimes it’s to promote ourselves, or a business, or a cause. But it’s always hard and it’s always to help us and others get by in life.

Second, like a lot of people, we’re kicking out a little early today and taking a break next week. We’ll be back in the office on January 2. I’ll be around in case anything silly happens. Otherwise, I intend to spend the week reading. I’m looking forward to Cutting Edge Advertising, The Complacent Class, swapping my traditional James Bond movie marathon with Casino Royale, and Evicted: Poverty and Profit in America. Alex will be spending time with his parents this week and working on his bus (yes, a bus).

2017 was a rough year for a lot of people. But like the incremental march of technology, remember the gradual progress you made this year. Just a few years ago we were all using 3G cellular connections. Before that was EDGE. Do you even remember how slow that was? If 2017 seems like a disaster, or mediocre at best, remember that. None of us are probably going to light the world on fire next year. But we’ll all move forward and progress a little more. And we’ll keep on getting by and helping others do the same.

I wouldn’t trade any of you for anything. Have a great Christmas and New Year.

– Justin

About the author

Justin Harter

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