There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.
Tag Archives | advertising
With the exception of large and most successful companies with breakout products, ad agencies loathe promising success in growing sales. Ad agencies, web shops, and other related firms like SEO and copywriting agencies can’t guarantee real success because they have no control over the products they’re advertising.
Online “engagement” ads are the Internet equivalent of, “Alright everyone, let’s say our name and something fun we did this weekend.”
Most every client and organization I can think of won’t do this, though, because it’s dishonest and manipulative. For all the talk of the state of our media, I’ll know journalism is truly dead when small lot car salesman or people with literally zero name recognition figure this out and make it work for them.
Ever hear that Dave Ramsey guy? He’s brilliant. And no, you don’t get to be like him.
People are tired of these tactics. They don’t care about you, because they have laundry and kids with homework and dinner to prepare and a book they want to read and work to do.