There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.
Tag Archives | Facebook
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered.
Great advertising never puts a period at the end of a healdine. Or title cases headlines. And stop deleting stuff from Facebook.
It took an hour of work and years of training to get you to click this link. Entire War Rooms are filled with people trying to do the same thing. Here’s what fussy social media managers do all day, every day.
I’m inspired to write my own tweets. I’d like to share them with you now…
I saw six separate posts this morning on Facebook from people remarking about the political echo-chamber they’re been inserted into. Unlike Twitter, Facebook’s algorithms classify everyone – whether you’re politically active or not – as conservative, moderate, or liberal. To Facebook and its advertisers, which it sells this data to, that’s the end-all-be-all of political […]