There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.
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Nowhere in this is Facebook because no one has ever or will ever buy anything off Facebook that isn’t an old couch sitting on the curb.
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered.
Most every client and organization I can think of won’t do this, though, because it’s dishonest and manipulative. For all the talk of the state of our media, I’ll know journalism is truly dead when small lot car salesman or people with literally zero name recognition figure this out and make it work for them.
Apple’s success has clouded our judgement about what a business can be. We’ve spent so much time idolizing Apple and Jobs that we’ve forgotten that capitalism is about more than just being on top in profits.
In various talks, conferences, and patent filings, Google has hinted they’re preparing to adjust search rankings even more based on “quality”.