Websites for Nonprofits

Get free help for your nonprofit organization

A nonprofit's guide to stop flying by the seat of your pants

A nonprofit’s guide to stop flying by the seat of your pants!

We love nonprofits. It’s why we started the NPO Cast, the only free podcast for nonprofits about web and marketing online.

Plus, we wrote the book on getting started online for nonprofits.

What’s included in this nonprofit guide to a better website?

  • Marketing vs. branding and what you’re doing
  • Logo design
  • Establishing goals, strategies, and guidelines
  • Questions to make you think about your customers
  • 17 things worth writing about in your blog, designed just for nonprofits
  • How and what to measure on your site and online
  • What to look for when hiring a contractor to design your website and other creative work
  • A checklist of top to-dos to get you started.

To get your free copy, just fill out this handy form and you’ll be directed to a PDF version. And no, we won’t spam you. In 2015 we sent out two emails.

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A Story About Paying Attention

Nonprofits and other great organizations often serve a specific need or population of people. One group recently approached us about just “managing” their site. They had evidently paid someone else to do it, but that person was no longer around.

We had a problem with this because suddenly our name would be attached, and it wasn’t up to our standards. But there was a bigger problem.

This organization served a low-income group of hard working Indianapolis citizens looking for better job placement. Their website was not mobile friendly.

There was no mobile site (which we don’t advocate for), nor was it responsive (which we do advocate for), meaning it didn’t automatically size and adjust itself based on whatever size device the user had in their hands. Whether it be a a laptop, desktop, iPad, iPhone, or Android device, it should work as well as possible.

This organization’s audience was mobile-first. Meaning most visitors had only a mobile phone to connect to the Internet with. And the website for the organization they should be connecting with is using a non-mobile friendly site. It’s like placing a front door to your building facing the street, but about 5 feet off the ground. Only the determined are going to make it in.

We build sites for audiences first, clients second. Albeit a very close second.

Wondering how much this costs? We have the simplest pricing of anyone.

Website and Online Media FAQs

Can you help us manage our social media presence?

Yes, and we do that across all sorts of sites and for all sorts of organizations. We don’t chase followers and “likes”, but we can give you ideas or do it for you.

What about SEO (Search Engine Optimization)?

All of our sites are built to standards and best practices established by Google and other search engines. We can’t ever guarantee anyone any spot in a search result, but we can set some goals and implement a strategy to get there.

I already have a website, can you maintain it?

Possibly, but not likely. Most of the time when someone says this they really have an old site from ten years prior. It doesn’t do anyone any favors to keep that around. It’s like driving cross-country in a 20 year old car. Maybe you’ll get there, but you can’t be surprised when it leaks oil along the way.

What other stuff do you do besides websites?

We can help with photography, video production, email campaigns, writing, and printed materials like signs and banners.

Can’t I just do something for free with Wix or some other free site builder?

Probably, but just like do-it-yourself plumbing or car repair, you get what you pay for. You should read a little more about free site builders on our blog.

Is this worth the money?

This is an investment in your organization just like your cell phone plan and your business cards. In many cases, your site is the first and only thing people will see about your group or organization. It’s worth spending a little money on, and we work hard to keep our costs down so we can pass those savings on to you.

How long will it take to make my website?

Assuming this is a “typical” site with a handful of pages, you’ve got your content mostly ready to go, or if we’re redesigning an existing site, it’ll probably take us two or three months. Larger sites, such as e-commerce sites and anything with a lot of information to sort through will take longer.

If you work at an organization that requires many stakeholders and the process just has to move slower, so will we, and that’s okay.

What’s in it for my nonprofit?

We go above and beyond for nonprofits. We guarantee:

  • A clear and direct estimate of costs before building your project–perfect for federal and state grants that require exact and perfectly formatted paperwork.
  • Fast, concise communication before, during, and after your site is up and running, with automated emails tracking the status of your site or project as it’s built. You’ll also get monthly reports on the status of your website.
  • A focus on getting you the best possible search engine rankings imaginable, organically and without black hat SEO practices, to help you gain a bigger audience.
  • Help writing and putting together grants and web content, including our Content Review process.
  • We can even help you put together a social media strategy to help you garner attention online and spread the good news.