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A nonprofit’s guide to stop flying by the seat of your pants!
We love nonprofits. It’s why we started the NPO Cast, the only free podcast for nonprofits about web and marketing online.
Plus, we wrote the book on getting started online for nonprofits.
What’s included in this nonprofit guide to a better website?
- Marketing vs. branding and what you’re doing
- Logo design
- Establishing goals, strategies, and guidelines
- Questions to make you think about your customers
- 17 things worth writing about in your blog, designed just for nonprofits
- How and what to measure on your site and online
- What to look for when hiring a contractor to design your website and other creative work
- A checklist of top to-dos to get you started.
To get your free copy, just fill out this handy form and you’ll be directed to a PDF version. And no, we won’t spam you. In 2015 we sent out two emails.
A Story About Paying Attention
Nonprofits and other great organizations often serve a specific need or population of people. One group recently approached us about just “managing” their site. They had evidently paid someone else to do it, but that person was no longer around.
We had a problem with this because suddenly our name would be attached, and it wasn’t up to our standards. But there was a bigger problem.
This organization served a low-income group of hard working Indianapolis citizens looking for better job placement. Their website was not mobile friendly.
There was no mobile site (which we don’t advocate for), nor was it responsive (which we do advocate for), meaning it didn’t automatically size and adjust itself based on whatever size device the user had in their hands. Whether it be a a laptop, desktop, iPad, iPhone, or Android device, it should work as well as possible.
This organization’s audience was mobile-first. Meaning most visitors had only a mobile phone to connect to the Internet with. And the website for the organization they should be connecting with is using a non-mobile friendly site. It’s like placing a front door to your building facing the street, but about 5 feet off the ground. Only the determined are going to make it in.
We build sites for audiences first, clients second. Albeit a very close second.
Website and Online Media FAQs
What about SEO (Search Engine Optimization)?
I already have a website, can you maintain it?
What other stuff do you do besides websites?
Can’t I just do something for free with Wix or some other free site builder?
Is this worth the money?
How long will it take to make my website?
If you work at an organization that requires many stakeholders and the process just has to move slower, so will we, and that’s okay.
What’s in it for my nonprofit?
We go above and beyond for nonprofits. We guarantee:
- A clear and direct estimate of costs before building your project–perfect for federal and state grants that require exact and perfectly formatted paperwork.
- Fast, concise communication before, during, and after your site is up and running, with automated emails tracking the status of your site or project as it’s built. You’ll also get monthly reports on the status of your website.
- A focus on getting you the best possible search engine rankings imaginable, organically and without black hat SEO practices, to help you gain a bigger audience.
- Help writing and putting together grants and web content, including our Content Review process.
- We can even help you put together a social media strategy to help you garner attention online and spread the good news.
