Death of Hard Work

Working with millennials

It’s been brought to our attention many times that working with young people that are currently in their 20s and 30s, is a bad thing:

Your millennial employees are used to loving parents who have scheduled their lives around the activities and events of their children. These young adults have ideas and opinions, and don’t take kindly to having their thoughts ignored. After all, they had the best listening, most child-centric audience in history. ¹

 

Though every entrepreneur has his or her share of Millennial horror stories, the good news is there are some amazingly talented twentysomethings. The key to attracting and retaining them, though, is providing an empathetic culture that places equal importance on empathy and accountability. ²

 

Still, the anecdotal evidence and the general trends suggest that at some point you will shake your head in disbelief at the unreasonable expectation you have just discovered in your intern. ³

Every generation has their beef with the younger generation, and increasingly it works the other way, too. We’re young people, but we work in just about the same fashion as everyone else. We’ve got our own business so we’re eager to please and do good work. We are experienced, much more so now than prior generations would have been at our age. Our team has a dozen years of combined experience and between a lifetime of summer jobs, school, after school activities, extracurricular, clubs, and volunteer work (both required and not), we have worked with other human beings before.

There’s a bigger benefit to working with millennials, though: we’re a hard-to-reach demographic. That 18-34 slot of people is one hard group to reach. I love working with clients that are established in their businesses because they bring their perspective to their business, and we can be a springboard for new ideas to help them reach an audience they maybe haven’t yet thought much about.

We’re not about the status quo (I personally think a lot about how to be “not another web shop”), we’re adaptable, and we’re very comfortable with technology and keeping up with our industry. Our work is more than just the checks that pay for our food and shelter, we’re in it for all the same reasons you’re in your business: to make an honest living, to help people, and to do good things.

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